Suguna Foods Limited, a leading food conglomerate in poultry, processed foods, refined soya bean oil, Milk and value added dairy products has launched5 variants of Masala’ sunder the brand ‘Mother’s Delight’.With these products Suguna Foods will enter the Masala industry in the South through both modern trade as well as neighborhood stores.The Mother’s Delight Masala will be available across a large network of existing Daily Fresh franchisee outlets.
Mother’s Delight Masala comes with the Perfect ingredients that are ground & blended the homemade Mother’s way which adds a magical and authentic taste to cooking. Mother’s Delight Masala comes in five variants Chicken Masala, Chicken 65 Masala, Chicken Lollipop Masala, Chili chicken Masala and Egg curry Masala. The masala’s are made through carefully selected ingredients, ensuring only best quality spices goes into its making.
Talking on the occasion Mohan V K, Head – Consumer Products,Suguna Foods Limited said,“In a day & age where fast-food eating habits are rampant-- Suguna foods limited aims at reviving traditional foods with Mother’s Delight Masala which will revolutionise the way cooking is looked at in the country. In fact the traditional masala recipes are done by expert teams after many consumer trials and feedbacks. The USP of the product is that the masala’s are made in the traditional way with a blend of perfect ingredients to ensure that the Mother gives her family the authentic taste all the time.”
The Mother’s Delight Masala variants are priced at Rs 25 while one special variant is priced at Rs 30 .
As a part of Suguna Foods strategy of focusing on growth from its food business, the foray into Masalas is a more step in this direction. More variants, curry mixes, seasoning, soup mix and more are planned to be launched under the Mother’s Delight brand.
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