As young and old India alike wakes up to a more healthy
existence, moving towards increasingly positive and conscious lifestyle
choices, Life Health Foods (India) Pvt. Ltd., a pioneer in the health beverage
segment, presents plant milk extracted from almonds for the first time in India
under the brand name ‘Almond Fresh’.
A rich source of Calcium and Vitamin D, Almond
Fresh is made from the highest quality Californian Almonds. It is
available in Natural, Chocolate and Vanilla flavors in 200 ml and 1l formats.
Brett Lee, leading Australian
fast bowler & cricket personality, is the Brand Ambassador for Almond
Fresh. Throwing his support behind this new product, Lee
enthusiastically says, “I am passionate about healthy products that taste
great and it’s exciting to see almond milk now available in India. I
encourage people young and old to try this great new health drink which is a
good source of calcium and vitamin D with lower calories than dairy milk.”
Mr Rohit Bhagat,
Business Head, Life Health Foods (India) Pvt. Ltd., says, “Almond Fresh is
an innovative and nutritious health beverage from the stable of Life Health
Foods. Traditionally, almonds have always been popular in our culture for their
richness and nutritive value. We are sure almond milk will also earn a
deserving spot on the Indian breakfast table. Low in calories and rich in
calcium,Almond Fresh with its fabulous taste will appeal to a
rising segment of health conscious Indians. With the launch of this product, we
hope to move a step forward in creating healthy future generations of India”.
The formulation and technology for making
almond milk has been designed with the support and careful oversight from the
parent company from Australia.
Almond Fresh with
its mild nutty taste provides Calcium and Vitamin D that supports good healthy
bones and teeth. Being plant-based,Almond Fresh is naturally
Cholesterol Free, low in Sodium and preservative free. Almond Fresh can
also be the next best friend of your breakfast cereal. Guess why? It is lower
in Calories than both regular dairy milk and slim dairy milk, Almond
Fresh is lactose free, adding further appeal to vegan and
lactose-intolerant consumers.
With the launch of Almond Fresh,
Life Health Foods becomes one of the most formidable players in the category of
ready-to-drink dairy alternatives and though a niche segment currently, the category
of Non Dairy alternatives is growing at the rate of 20% year on year. On the
international front too, almond milk has become a major success story as
consumers around the world switch to the great taste and health benefits that
almonds are well known for.