Suguna Foods Forays Into Masala Market

Suguna Foods Limited, a leading food conglomerate in poultry, processed foods, refined soya bean oil, Milk and value added dairy products has launched5 variants of Masala’ sunder the brand ‘Mother’s Delight’.With these products Suguna Foods will enter the Masala industry in the South through both modern trade as well as neighborhood stores.The Mother’s Delight Masala will be available across a large network of existing Daily Fresh franchisee outlets.

Mother’s Delight Masala comes with the Perfect ingredients that are ground & blended the homemade Mother’s way which adds a magical and authentic taste to cooking.  Mother’s Delight Masala comes in five variants Chicken Masala, Chicken 65 Masala, Chicken Lollipop Masala, Chili chicken Masala and Egg curry Masala. The masala’s are made through carefully selected ingredients, ensuring only best quality spices goes into its making.

Talking on the occasion Mohan V K, Head – Consumer Products,Suguna Foods Limited said,“In a day & age where fast-food eating habits are rampant-- Suguna foods limited aims at reviving traditional foods with Mother’s Delight Masala which will revolutionise the way cooking is looked at in the country. In fact the traditional masala recipes are done by expert teams after many consumer trials and feedbacks. The USP of the product is that the masala’s are made in the traditional way with a blend of perfect ingredients to ensure that the Mother gives her family the authentic taste all the time.”

The Mother’s Delight Masala variants are priced at Rs 25 while one special variant is priced at Rs 30 .

As a part of Suguna Foods strategy of focusing on growth from its food business, the foray into Masalas is a more step in this direction. More variants, curry mixes, seasoning, soup mix and more are planned to be launched under the Mother’s Delight brand.

A Taste Of Authentic North Indian Veg Cuisine

Mast Kalandar is one of the very few places in India that has spread its wings in cities like Bangalore, Hyderabad, Pune, Chennai which serves authentic North Indian food. If you are looking for a quick and healthy bite then Mast Kalandar is the place to be. Mast Kalandar offers value for money combo, be it the paratha combo or the rice combo, the variety and taste will leave you wanting for more.

Mast Kalandar makes an optimum use of oil in their food preparation without compromising on the taste. With outlets in almost all the major areas in Bangalore, Mast Kalandar is surely worth a visit.

In a recently announced menu at Mast Kalandar consists of Alacarte and combo meals.

Alacarte consists of a variety of starters, chaats, curries, rice, breads, drinks & deserts to choose from. On the starter menu,you can find tandoori kebabs. The aloo sikandri tastes awesome so do the whole platter which includes aloo, paneer tikka & subj sikh kebab. Rice lovers will find biryani with a twist, tadka daal chawal, chole chawal, rajma chawal,kadhi chawal and khichdi to choose from...

In breads will be the parathas, roti and naans...
Curries includes veg of the day, paneer, chole , varieties of daal, kadhi etc.

The paratha combos are a must try. Parathas are accomplished raita, daal makhani, chutney and salad. Apart from the regular aloo, gobhi, mix veg parathas, you can find some delicious combinations of maithe paneer corn, cheese and spring onion or mirchi... paushtik paratha is also there with sprouts filling. The cost ranges from Rs 65-99.

The hulka phulka thaali is hulka phulka on the budget and health, but bhaari on taste. A must try if you are looking for a whole meal. it comes in 3 varieties HP1,2, or 3. The daily goers go for Hulka phulka. 

Then there are rice combos and curry combos. They serve some daily special combos like baingan bharta with jowar/ bajra roti. Every thing comes in the range of Rs. 65-125 with taxes extra.

For the drinks, the shikanji at mast Kalandar is a must try, if you like the sweet and salty taste of lemon water and jaljeera. The Mango lassi is heavenly. The deserts includes hot gulab jaamuns, malpue, rabdi, icecreams and halwa.

Any food you try, any combo you order, you can still find a more healthier option at Mast Kalandar, let it be the paushtik paratha or the options as bajra or jowar or whole wheat rotis.

Indian Fast-Foods Segment Will Touch $1.1b By 2016

India’s growing appetite for pizzas, burgers and French fries served with a side of rapid urbanization is set to swell the size of the country’s fast-food market to double its current size by 2016.

According to a report published by Crisil, the Indian unit of Standard & Poor’s rating agency published in 2013, the fast -food segment will be worth 70 billion rupees ($1.1 billion) in three years, largely driven by a surge in growth in the market share in smaller cities across the country.

Global fast-food giant McDonald’s set up its first store here in 1996 paving the way for many international chains, which have adapted their menus to local tastes.

For several years the chains were mostly confined to bigger cities and metros. However, with rising disposable income, changing lifestyles and eating patterns, Western-style fast-food chains are now penetrating at a faster pace into smaller cities, the report said.

Annual spending on fast-foods, such as burgers and pizzas, by middle-class households in these smaller cities is expected to surge by 150% to 3,750 rupees a family over the next three years, compared to 60% growth in metros and other big cities, the report said.

“This quantum jump in urban areas will be propelled by the increase in nuclear families and working women, steady growth in incomes, greater accessibility,” said Prasad Koparkar, senior director at Crisil, in the report.

In value terms, sales of pizzas, burgers and sandwiches account for about 80% of the domestic fast-food sales. Global brands currently have an aggregate market share of about 63% of the fast-food restaurants segment.

The move to localize the fast-food options – McDonald’s here does not serve beef or pork in line with religious customs in the country – has paid rich dividends to the global companies and helped them increase their customer base here.

Growth in sales of high-fat fast-foods has also expanded the population’s waistlines. India’s National Diabetes, Obesity & Cholesterol Foundation based in New Delhi says on its website that with the improved economic situation in the country, obesity rates are showing a marked upward trend in adults.

A study of school children conducted by the foundation in Delhi in 2011, found that between a quarter and a third of them were eating fast food, such as pizzas and burgers, more than two to three times a week.

With the U.S. fast-food market becoming increasingly crowded, many chains are looking to emerging economies for long-term expansion. Pizza company Dominos’ fastest-growing market is India, where it has several hundred outlets. The chain has one fifth of the market share in the Indian fast-food segment, while sandwich company Subway and McDonald’s have just over 10% each.

Over the next three years, new store additions by fast-food companies selling Western-style food will increase by 16%-18% annually — nearly half of those will be in smaller cities, the Crisil report said.

“Large players have already established a strong brand and are better-placed to take advantage of the lower lease rentals and limited competition that smaller cities offer,” the report said.

Currently these cities account for only a quarter of total stores.